For decades, the concept of open office space has been changing between swan song and resurrection. Some celebrate it as a driving force for holistic and creative cooperation and communication. The other group sees this as a permanent distraction that undermines concentration and productivity. But in any great dilemma there is a great idea behind it. Here it is focusing on brain cells, work lounges, telephone booths or focus rooms.
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What a brand stands for and what hides behind a pleasant company philosophy is also determined in the brand. How is a company defined and what does it specialize in? What are the values of the brand that it represents? And what is its unique value? These fundamental and topical issues are on the agenda of the brand development and continue to evolve within the company. On the visual side, branding involves much more than a trendy outward appearance, which is adjusted from time to time. Visual Identity is the high-profile figurehead made up of countless small parts and should be reconsidered in any major restructuring.
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