Companies such as Daimler Benz, Lilium, Factory Berlin, Boehringer, Outfittery, Biontech or Uber were relevant customers of the interior design portal 99chairs. However, as potential investors refrained from long negotiations, the company, founded by Frank Stegert and Julian Riedelsheimer in 2010, had to cease operations end of June 2018.
The Swiss start-up company Upscale has now developed its expansion into Germany by taking over 99chairs assets from their insolvency. It didn’t happen to be the classic acquisition of a company, but the purchase of the Tech Design furniture platform and the social media channels of 99chairs. Upscale was able to create a new perspective for 7 former 99chairs employees by bringing their experience to Upscale. With new employees in Berlin-Mitte. Upscale now wants to conquer the German market.