The challenging part of this project was to combine the brand identity of Birdhaus with the furnishing and atmosphere of the establishment. In addition, the concept needed to fit with their web-design, which was also implemented by Upscale. The short time capacity was another challenge, which could be mastered with excellent coordination and planning. For Upscale it is highly relevant to understand their clients needs and pay much attention to their requirements. Thus, the majority of time for this project was invested in understanding the brand to finalise the matching concept for their project.